Estate agency board design and branding

Agency Express Managing Director Ben Brookes joins industry presenter Chris Buckler for an Estate Agent Today exclusive interview to discuss the role of estate agency boards, branding and design.

Ben, with over a decade of experience and expertise gave some insightful tips on estate agency board design, and shared his thoughts on which independent agency he thinks has the most effective and distinctive boards.

Ben explained: “What it comes down to is them (viewers) recognising your brand, because what they’re going to remember when they go home isn’t, ‘Well I quite liked that three-bed semi up the street!’ They’re going to remember, ‘It was on somewhere around there, and it was marketed with Ben Brookes Estate Agents.’ So branding, it’s the same as any other form of marketing really, it’s the brand that sticks. So that’s what you want to punch home!”

Watch this short 5 minute video and find out why estate agents remain strongly committed to retaining estate agency boards as a form of branding.

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Estate Agency Boards

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Agency Express Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.agencyexpress.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law. Please read this Privacy Policy carefully and ensure that you understand it. [Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site] AND/OR [You will be required to read and accept this Privacy Policy when signing up for an Account]. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

Definitions and Interpretations
In this Policy, the following terms shall have the following meanings:

"Account"

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"Cookie"

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"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

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"We/Us/Our"

means Agency Express Ltd [, a limited company registered in England under company number 3636473, whose registered address is Agency Express, Rectory Road, East Carleton Norwich NR14 8HT, and whose main trading address is] OR [of] Agency Express, Rectory Road, East Carleton, Norwich, NR14 8HT.
Information About Us
1. Our Site is owned and operated by Agency Express Ltd, a limited company registered in England under company number 3636473, whose registered address is Agency Express, Rectory Road, East Carleton, Norwich, NR14 8HT and whose main trading address is Agency Express, Rectory Road, East Carleton, Norwich, NR14 8HT.
2. Our VAT number is 720 0794 61.
3. Our Data Protection Officer is Stephen Watson, and can be contacted by email at enquiries@agencyexpress.co.uk, by telephone on 01508 579800, or by post at Agency Express, Rectory Road, East Carleton, Norwich, NR14 8HT.
4. We are a member of The British Franchise Association.
What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
Your Rights
1. As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
  1. The right to be informed about Our collection and use of personal data;
  2. The right of access to the personal data We hold about you (see section 12);
  3. The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
  4. The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
  5. The right to restrict (i.e. prevent) the processing of your personal data;
  6. The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
  7. The right to object to Us using your personal data for particular purposes; and
  8. Rights with respect to automated decision making and profiling.
2. If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
3. For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies):
1. Name;
2. Date of birth;
3. Gender;
4. Business/company name;
5. Job title;
6. Profession;
7. Contact information such as email addresses and telephone numbers;
8. Demographic information such as post code, preferences and interests;
9. Financial information such as credit / debit card numbers;
10. IP address;
11. Web browser type and version;
12. Operating system;
13. A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;
How Do We Use Your Data?
1. All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the [Data Protection Act 1998] OR [GDPR] at all times. For more details on security see section 7, below.
2. Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:
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  5. Personalising and tailoring Our [products] AND/OR [services] for you;
  6. Replying to emails from you;
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  8. Market research;
  9. Analysing your use of Our Site [and gathering feedback] to enable Us to continually improve Our Site and your user experience;
3. With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by [email] AND/OR [telephone] AND/OR [text message] AND/OR [post] with information, news and offers on Our [products] AND/OR [services]. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the [Data Protection Act 1998] OR [GDPR] and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
4. You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.
5. We usually keep any general email correspondence with you for a period of five years, then delete it. We conduct periodic reviews of the personal data we hold online for both email and website and delete data that is no longer needed.
6. At the end of the retention period - which may be up to 7 years in accordance with HMRC requirements - all personal data deemed obsolete will either be deleted completely or anonymised. For example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
How and Where Do We Store Your Data?
1. We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
2. Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).
3. Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
Do We Share Your Data?
1. We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
2. 7.4 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
What Happens If Our Business Changes Hands?
1. We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
2. In the event that any of your data is to be transferred in such a manner, you will [not] be contacted in advance and informed of the changes. [When contacted you will [not, however,] be given the choice to have your data deleted or withheld from the new owner or controller.
How Can You Control Your Data?
1. In addition to your rights under the GDPR, set out in section 4, when] OR [When] you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details [and by managing your Account).
2. You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
Your Right to Withhold Information
1. You may access Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
2. You may restrict Our use of Cookies. For more information, see section 12.
How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at enquiries@agencyexpress.co.uk or using the contact details below in section 13.

Our Use of Cookies

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
All Cookies used by and on Our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a cookie warning prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you.
Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first party Cookies may be placed on your computer or device:

Name of Cookie Purpose Strictly Necessary

_cfduid This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. Yes
Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
The analytics service(s) used by Our Site use(s) Cookies to gather the required information.

Name of Cookie	Purpose	Strictly Necessary
_cfduid	This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.	Yes

The analytics service(s) used by Our Site use(s) the following Cookies:

Name of Cookie	First/Third Party	Provider	Purpose
NID	Third	Google	Contains a unique ID Google uses to remember your preferences and other information
JSESSIONID	Third	New Relic	Used only to collect performance data, with any identifiable data obfuscated
_ga	First	Google Analytics	Helps to understand how their visitors engage with our website
_gid	First	Google Analytics	See _ga purpose

In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at enquiries@agencyexpress.co.uk, by telephone on 01508 579800, or by post at Agency Express, Rectory Road, East Carleton, Norwich, NR14 8HT. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

This document was last updated on 15th May 2018